Linguistic Characteristics of Commercial and Social Advertising Slogans
نویسندگان
چکیده
منابع مشابه
A Comparative Study of English and Persian Advertising Slogans: Linguistic Means through the Sands of Time
This study was a contrastive analysis of the evolution of English and Persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. Thus, 800 Persian and English slogans from the last four decades were collected. Lapsanka's framework (2006) including different aspects with som...
متن کاملa comparative study of english and persian advertising slogans: linguistic means through the sands of time
this study was a contrastive analysis of the evolution of english and persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. thus, 800 persian and english slogans from the last four decades were collected. lapsanka's framework (2006) including different aspects with som...
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Today, international communication has got a great significance for people around the world. Societies are more concerned with the positive and beneficial relations with other nations. It seems that the need for interrelationship with other communities is moving the world towards globalization. In such a world, 'advertising' is looked upon as a handy instrument to call for others' attention. In...
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Artistic creation is often based on the concept of blending. Linguistic creativity is no exception, as demonstrated for instance by the importance of metaphors in poetry. Blending can also be used to evoke a secondary concept while playing with an already given piece of language, either with the intention of making the secondary concept well perceivable to the reader, or instead, to subtly evok...
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ژورنال
عنوان ژورنال: Coactivity: Philology, Educology
سال: 2015
ISSN: 2351-714X,2335-7711
DOI: 10.3846/cpe.2015.275